Print Advertising Success

Here's what we know about traditional media: It works. It can be used to deliver compelling content that generates an emotional response from your intended audience. Placements can be highly targeted based on geography, demographics, day part, and contextual/editorial...

It may seem counterintuitive in the digital age, but direct mail response rates have increased tremendously and beat out all digital channels in this regard. Read the entire article here: Direct Mail Response Rates Continue to Outperform Other Channels

• How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot.   Read the full article here: How Much of the Internet...

I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we're talking about here...

 Marketers are combining print and digital to deliver campaigns that create a genuine connection and reach people where and how they want to be reached. Read the full article here: Print Marketing: Friend Or Foe Of Digital? 12/12/2018

• Use Direct Mail Postcards • Use Direct Mail Postcards • Use House Lists to Improve Direct Mail Marketing Results • Make It Memorable • Don't Forget the New Year • Combine Direct Mail Marketing with a Social Media Campaign • Mesh Direct Mail and Email to Increase...

• 77 percent of Millennials pay attention to direct mail advertising • By leveraging big data, you can build a campaign based on demographics, behaviors and even life events • By implementing a strong multichannel marketing strategy, backed by insightful analytics,...

Contrary to popular belief, direct mail performs well across all age demographics, particularly due to evolving targeting techniques.

As many advantages these digital marketing strategies may have, there are just as many brought on by the use of traditional marketing strategies, that tend to usually get overlooked.

• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students "prefer...