Have you been dreaming of great marketing? Look no further than direct mail, which gives you all the tools to target the right people with the right message in the right areas.
Are you ready? Let’s show you how.
Actions
62 percent of mattress shoppers took action in the past 12 months because of direct mail from a mattress retailer, according to AudienceSCAN. That means over half of the people who saw a direct mail piece from a health club either visited the business, called it, visited its website or social media, or made a purchase.
Response Rates
Customers respond to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. Moreover, the rate is growing every year.
Targeting locations
Most customers of mattress stores come from within 7 miles of the location, according to AdMall. The ability to target people in small radiuses gives direct mail an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.
Featuring strengths
The top factors for people choosing a mattress store include price, quality, brand name recognition, product availability, and product performance. Direct mail advertising allows you to feature all these things affordably, effectively, and efficiently.
So as you can see, you don’t have to lose sleep over your advertising.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. We can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Snuggy’s Mattress Express General Manager Mark Roberts has to say about working with Town Money Saver.
“It’s one of the best returns on investment we see,” he said. “Print is our best way to advertise, according to Serta and Simmons Beautyrest. They do a lot of national research and pass it on to us.
“And I’m of the opinion that you should let the professionals do the work for you.”
If you’re ready, let us show you how we can help your business thrive. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our health club kit for more information.