Need to energize your gym or health club’s marketing? Look no further than direct mail, which gives you all the tools to target the right people with the right message in the right areas.

How? Let us show you.


68 percent of gym rats (people who visit a gym five or more times during the week) took action in the past 12 months because of direct mail from a health club, according to AudienceSCAN. That means well over half of the people who saw a direct mail piece from a health club either visited the business, called it, visited its website or social media, or purchased a membership.

Response Rates

Customers respond to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. Moreover, the rate is growing every year.

Targeting locations

Most customers of a health club comes from within 4 miles of the location, according to AdMall. The ability to target people in small radiuses gives direct mail an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.

Targeting audiences

57 percent of all health club members are female, and 49 percent of all members are 34 years old or younger. Direct mail allows you to target these people with demographics paired with messaging and graphics that appeal to your audience.

So as you can see, advertising doesn’t need to be a workout. And we can help.

For more than 25 years, Town Money Saver has been making local advertising easy for businesses. We know the science to bring in new customers, and our formula is simple: be affordable, convenient, and targeted.

But don’t just take our word for it. Check out what Baer Fit Owner Charles Baerman has to say about working with Town Money Saver.

“In 30 years, I haven’t found anything that’s done better for me,” he said. “It’s just really, really simple. [Town Money Saver] takes all the work out of it.

“It’s recognizable and really a good product. I would highly recommend it.”

If you’re ready, let us show you how we can help your business thrive. Visit, call 800-481-8696, or request our health club kit for more information.

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