Town Money Saver Blog

News and articles related to Town Money Saver
Defying the digital trends, direct mail delivers

Defying the digital trends, direct mail delivers

"It also generates more response than digital efforts like email, social, and paid search (nearly 10 times)." You've seen the headlines about print being "dead" or "ineffective," but what you don't see is the segment inside print advertising that continues to succeed...

Town Money Saver named a 2020 Top Low-Cost franchise

Town Money Saver named a 2020 Top Low-Cost franchise

LUCAS, OH – Franchise Business Review (FBR) has recognized Town Money Saver as being one of only 100 franchises to qualify for its 2020 Top Low-Cost Franchises list. TMS is a direct-mail publication that focuses on easy and effective advertising solutions for hometown...

Why advertising is key during recessions

Why advertising is key during recessions

Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...

How one restaurant made a TP marketing campaign

How one restaurant made a TP marketing campaign

Unprecedented times call for unprecedented measures, and one Chicago-area restaurant rolled out one interesting marketing campaign. The Beacon Tap in Des Plaines, Ill., is offering its customers a free roll of toilet paper with every delivery or take-out...

FACT OR FICTION: Debunking coronavirus myths

FACT OR FICTION: Debunking coronavirus myths

While there's no denying that coronavirus has altered our daily lives, there are several myths and misinformation circulating right now. To help keep people safe, we put together this list to help you determine fact from fiction. FACT: It is safe to handle...

When A Recession Comes, Don’t Stop Advertising | Forbes

When A Recession Comes, Don’t Stop Advertising | Forbes

In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline of 18%, out-of-home  by 11%, television  by...

How small businesses can deal with COVID-19

How small businesses can deal with COVID-19

Small businesses are the backbone that makes Town Money Saver work. The COVID-19 pandemic is hurting the people we love and work with. So in an effort to provide any help we can, TMS has compiled this list of various articles and resources filled with ideas to help...

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