Print Advertising Success

Articles providing evidence that print advertising is effective
Is Direct Mail Dead? | Mail Shark

Is Direct Mail Dead? | Mail Shark

In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?...

An Appreciation For An Old Friend: Direct Mail | Forbes

An Appreciation For An Old Friend: Direct Mail | Forbes

• Direct mail is effective because “giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”  • Despite being glued to their smartphones, Millennials often prefer receiving direct mail. • The USPS found that 47% of...

Share This