Print Advertising Success

Articles providing evidence that print advertising is effective
Make direct mail work for you | HVAC

Make direct mail work for you | HVAC

Need to advertise your HVAC business? Don't sweat the details, direct mail with Town Money Saver gives you everything you need to target the right people with the right message in the right areas. Here's why. Actions 74 percent of HVAC system shoppers took action in...

Direct Mail: Easy, Memorable, Effective

Direct Mail: Easy, Memorable, Effective

Ad fatigue, am I right? In the car, on the road, in the mail and inbox, on Facebook, on TV, YouTube, and Spotify, these bite-sized pieces of creative and informative content are part of our lives. But are all these ads affecting consumers? The short answer: Yes. But...

Direct Mail Delivers Results | Infographic

Direct Mail Delivers Results | Infographic

When it comes to your advertising dollars, you want the most bang for your buck. Research shows that direct mail outperforms many marketing channels in a lot of ways – even when it comes to ROI. What’s better yet is that combining direct mail with other channels, such as digital, enhances the effectiveness of both platforms.

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