Print Advertising Success

Articles providing evidence that print advertising is effective
Defying the digital trends, direct mail delivers

Defying the digital trends, direct mail delivers

"It also generates more response than digital efforts like email, social, and paid search (nearly 10 times)." You've seen the headlines about print being "dead" or "ineffective," but what you don't see is the segment inside print advertising that continues to succeed...

Why advertising is key during recessions

Why advertising is key during recessions

Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...

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