‘Print is dead’ – then why do even the tech giants use it for their apology ads? | The Drum
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
3+ Intriguing Direct Mail Statistics to Help You Plan for 2018 | InkIt
• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side. • By volume, direct mail (like all mail) is declining. That’s an opportunity for you. • When you combine direct mail with digital, things get really interesting. Read...
Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail | SalesFuel
• It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital). • Direct mail is viewed by the public as more understandable and more...
TMS franchisee wins AdMall award | SalesFuel
Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars.It also helps that he has 27+ years of media sales...
Why direct mail is more valuable to advertisers than ever | LinkedIn
You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail.
Integrating Direct Mail with Digital Targeting | CBT Automotive Network
It’s highly likely that consumers think of direct mail as simply being advertisements. However, there are actually several diverse ways that businesses and dealerships can use direct mail. It could be anything from a catalog to samples.
If You Think Print Is Dead, You’re Wrong | Alignable
As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It is not digital OR print rather, it is digital AND print.
Direct Mail: The Walking Dead | RT Marketing Blog
If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing.
Why Direct Mail Marketing Is Far From Dead
We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a mirror and say “Bloody Mary” three times, you will summon the ghost of an executed witch.
For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet.
However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies.
How To Give Millennials Direct Mail They Can’t Refuse | GOSTRATA.COM
In the digital world, there’s a lot of question about the viability of direct mail in the millennial marketplace. Let’s make something clear: sending direct mail to millennials is absolutely worth it. Read these tips on how to intrigue this unique generation and...