Looking for marketing that is spot on? Look no further than direct mail, which gives you all the tools to target the right people with the right message in the right areas.
Are you ready? Let’s show you how.
Almost 77 percent of carpet cleaning customers took action in the past 12 months because of direct mail from a car wash, according to AudienceSCAN and AdMall. That means more than three-quarters of the people who saw a direct mail piece from a carpet cleaner either visited the business, called it, went to its website or social media, or made a purchase.
Customers respond well to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. Moreover, the rate is growing every year. Furthermore, Nearly 8 in 10 consumers find reading mail more convenient than going online.
Most customers of car washes come from within 30 miles of the location, according to research by AdMall. The ability to target people in multiple markets gives direct mail with Town Money Saver an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.
Also according to AdMall, surveys show direct mail continues to be a top advertising medium among carpet cleaning businesses.
So as you can see, you don’t have to get stained by bad advertising.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. We can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Balduff’s Carpet Cleaning Vice President Brandon Balduff has to say about working with Town Money Saver.
“There are times where the return on investment has been 1500 percent,” he said. “And it’s not just about the return on investment – it’s about getting new customers compared to repeat customers..”
If you’re ready, let us show you how we can help your business thrive. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our health club kit for more information.