Rather than solely focusing on the “cool” new way to draw in customers, marketers should put the consumer first, determine how to best reach their target audiences, understand which channels consumers engage with most and which are most influential in their purchase decisions and then deploy their marketing strategies accordingly. What won’t be surprising is that a blend of new and proven tactics will reign supreme. But what I believe will be surprising is that marketers should continue investing in tried and true methods of engaging consumers, in particular, the targeted, engaging experience delivered through direct mail.

Read the full article here: Tried, True and Proven: The Value of Direct Mail in the Digital Age

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