Have you been looking for the right tools to advertise your hardware store? Well, look no further than direct mail with Town Money Saver, which gives you everything you need to target the right people with the right message in the right areas.
65 percent of hardware store shoppers took action in the past 12 months because of direct mail from a hardware store, according to AudienceSCAN. That means well over half of the people who saw a direct mail piece from a hardware store either visited the business, called it, visited its website or social media, or made a purchase.
According to the Direct Marketing Association, customers respond more to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. And that gap is growing every year.
Furthermore, response rates from direct mail (4.4 percent) are 37 times more effective than email marketing (0.12 percent).
Did you know most customers of hardware stores come from within 3 miles of the location, according to AdMall? The ability to target people in these small radii gives direct mail an advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.
Attracting new and repeat customers
AdMall® estimates the value of a new hardware store customer at nearly $2,000 over a ten-year period. So getting and keeping customers is important. Consider marketing to millennials, who are poised to be a major market for these products.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. So we can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Ace Hardware Owner Jeff Fritz has to say about how easy it is to work with Town Money Saver.
“I don’t have to do a lot, and I like that,” Fritz said. “They’re always on top of stuff and coming up with new ideas… They dial is in and kind of have a game plan before the even see me.”
If you’re ready, let us show you how we can help your business thrive. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our hardware store kit for more information.