Print Advertising Success

Articles providing evidence that print advertising is effective
Direct Mail Delivers Results | Infographic

Direct Mail Delivers Results | Infographic

When it comes to your advertising dollars, you want the most bang for your buck. Research shows that direct mail outperforms many marketing channels in a lot of ways – even when it comes to ROI. What’s better yet is that combining direct mail with other channels, such as digital, enhances the effectiveness of both platforms.

Snail Mail Beats Email In Survey | Media Post

Snail Mail Beats Email In Survey | Media Post

Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the...

Is Direct Mail Dead? | Mail Shark

Is Direct Mail Dead? | Mail Shark

In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?...

An Appreciation For An Old Friend: Direct Mail | Forbes

An Appreciation For An Old Friend: Direct Mail | Forbes

• Direct mail is effective because “giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.”  • Despite being glued to their smartphones, Millennials often prefer receiving direct mail. • The USPS found that 47% of...

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