Need to advertise your medical spa but aren’t sure where to start? Well, look no further than direct mail with Town Money Saver, which gives you everything you need to target the right people with the right message in the right areas.
70 percent of medical spa customers took action in the past 12 months because of direct mail from a medical spa, according to AudienceSCAN. That means nearly three out of four people who saw a direct mail piece from a medspa either visited the business, called it, visited its website or social media, or made a purchase.
According to the Direct Marketing Association, customers respond more to direct mail – and it isn’t even close. Direct mail household response rates are 5 to 9 times higher than any other advertising medium. And that gap is growing every year.
Furthermore, response rates from direct mail (4.4 percent) are 37 times more effective than email marketing (0.12 percent).
Did you know most customers of medical spas come from within 10 miles of the location, according to AdMall? The ability to target people in large or small radii gives direct mail a financial advantage by making sure you aren’t spending money to reach people who likely wouldn’t visit.
The top factors for people choosing a medical spa are cost, professionalism, services offered, location, and reputation/experience, according to AdMall. Evaluate how you stand out in one o f these areas and feature it in your advertisements.
For more than 25 years, Town Money Saver has been making local advertising easy for businesses. So we can help you bring in new customers, and our formula is simple: be affordable, convenient, and targeted.
But don’t just take our word for it. Check out what Findlay MedSpa CEO Dennis Armstrong has to say about working with Town Money Saver.
“It’s all about the reach and the effectiveness,” Armstrong said. “TMS gives us an opportunity to get into something we normally couldn’t afford and reach every mailbox within our core zip code at a budget we can afford.”
If you’re ready, let us help you advertise your medical spa. Visit townmoneysaver.com/advertise, call 800-481-8696, or request our medspa industry kit for more information.