In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?
We’ve compiled the most up-to-date direct mail statistics for 2019 so we can determine whether direct mail is still relevant in a digital and personalized world. Let’s find out if direct mail is thriving or if it’s going the way of the dinosaurs.