Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it.
Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the highest ROI of any channel they use, which flies in the face of studies showing that email produces the top ROI.
Read the full story here: Snail Mail Beats Email In Survey 08/01/2019