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Snail Mail Beats Email In Survey | Media Post

Snail Mail Beats Email In Survey | Media Post

Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the...

Is Direct Mail Dead? | Mail Shark

Is Direct Mail Dead? | Mail Shark

In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?...