Even though digital marketing increases each year, print advertising is far from gone. You can still reach local users via the newspaper or mailbox flyers. Retail and service-based industries, in particular, benefit from signage that draws in foot traffic.
Billboards also help get your name out there and build brand recognition. While you’re ramping up your digital marketing, don’t forget to include a budget for print advertising.
Source: 9 Tips for Advertising Your Business to Hit Your 2020 Goals – Business 2 Community