• It Gets a Better Response Than Other Channels
• It Enables You to Target Effectively
• Direct Mail Is More Trusted
• It’s More Persuasive
• Direct Mail is More Memorable
• Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways
• You Can Focus on Likely Buyers by Using Predictive Modeling
• It Allows You to Reach All Age Groups
• You Can Combine Direct Mail with Digital for a Powerful Multichannel Effect
Read the full article: ‘Print is dead’ – then why do even the tech giants use it for their apology ads? | The Drum