• It Gets a Better Response Than Other Channels

• It Enables You to Target Effectively

• Direct Mail Is More Trusted

• It’s More Persuasive

• Direct Mail is More Memorable

• Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways

• You Can Focus on Likely Buyers by Using Predictive Modeling

• It Allows You to Reach All Age Groups

• You Can Combine Direct Mail with Digital for a Powerful Multichannel Effect

Read the full article: ‘Print is dead’ – then why do even the tech giants use it for their apology ads? | The Drum

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