• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers miss the bigger integrated point. You should use whatever tools help get the job done, irrespective of how they are labelled”
• Print possesses gravity and authority not held by newer channels. It has historically been the domain of births, deaths, marriages and major announcements – we still use the term ‘front page news’, a hangover from a time when important news broke on print-first.
• A key factor in all of this is trust; in a world of fake news, print is more trusted than Online media, particularly at the local level – YouGov polls this year have found that “74% of respondents agree that they trusted the news and information in their local newspaper” over online sources.
Read the full article: ‘Print is dead’ – then why do even the tech giants use it for their apology ads? | The Drum
If print advertising is dead, why do all of the corporate giants like WalMart, Target, WalGreens, CVS, Kroger’s, Publix, Captain D’s, Burger King, General Motors, Ford, Realtors, Dentists/Orthodontists, and the list goes on and on, send millions of mailers out all over the country every month? They have the economies of scale, i.e. in-house graphic artists, mailrooms, and budgets to carry on extensive direct mail campaigns. If it wasn’t working, they would stop doing it. It would cost a small, locally owned business thousands every month to try to undertake such an endeavor…if it were not for the Town Money Saver! Town Money Saver allows locally owned businesses to join forces in marketing to their local market. By combining dozens of local businesses in the same monthly mailing, supported by our in-house graphic artists and local franchisees, small businesses can afford to do direct mail. Town Money Saver is helping to level the playing field with the national advertisers to help keep more local business, local. This not only helps local businesses grow, but also makes their community thrive…creating local jobs, more local spending, and keeping small town America as a great place to live, work, and raise a family! Town Money Saver has been bringing local buyers and sellers together for over 27 years. Isn’t it time we helped your business and community grow?