• 77 percent of Millennials pay attention to direct mail advertising

• By leveraging big data, you can build a campaign based on demographics, behaviors and even life events

• By implementing a strong multichannel marketing strategy, backed by insightful analytics, companies can determine which channel works best for their target market

Read the full article here: Direct Marketing Is Thriving In Millennial Mailboxes: Here’s How To Make The Most Of It

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