• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side.
• By volume, direct mail (like all mail) is declining. That’s an opportunity for you.
• When you combine direct mail with digital, things get really interesting.
Read the full article: 3+ Intriguing Direct Mail Statistics to Help You Plan for 2018: Average Response Rates & Beyond | InkIt