A graph about direct mail• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side.

• By volume, direct mail (like all mail) is declining. That’s an opportunity for you.

• When you combine direct mail with digital, things get really interesting.

Read the full article: 3+ Intriguing Direct Mail Statistics to Help You Plan for 2018: Average Response Rates & Beyond | InkIt

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