I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we’re talking about here is inflated numbers and fraud and how little people actually want to address it.

But I do think that is about to change.

I’ve been asked a few times to give a comment on what I think is in store for 2019 and my answer is: a re-evaluation of what we measure and what it means.


Read the full article here: (10) Impressions, Reach, Views and Clicks are BS Metrics | LinkedIn

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