Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing something relevant to you, and offering a special incentive to take action — again, just for you. And even on those days when you don’t see that personalized direct mail postcard, you still eagerly wait for the next day, when the opportunity to receive this “gift” becomes likely again. Knowing that many consumers feel this way, how can we make sure our direct mail evokes that kind of reaction with consumers?

• Start with Audience

• Get Personal

• Use Intent Data to Make a Connection

• Stay Consistent

• Direct Mail 2.0

Read the full story here:
Share This