Defying the digital trends, direct mail delivers
"It also generates more response than digital efforts like email, social, and paid search (nearly 10 times)." You've seen the headlines about print being "dead" or "ineffective," but what you don't see is the segment inside print advertising that continues to succeed...
5 Reasons the COVID-19 Lockdown Is a Great Time to Send Mail | What They Think
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
Why advertising is key during recessions
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...
How to Survive the Coronavirus Meltdown | Repeat Returns
Restaurants have always been a staple to Town Money Saver. In this difficult time, we want to help our restaurant owners in any way we can. COVID-19 is going to affect the entire planet. Restaurants and hospitality are going to get hammered. Here are some steps you...
Print versus digital: Four reasons why print is still around | Media Update
"Print media is surviving in spite of the predictions of some doomsayers. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s disruption begins to settle, print may be finding some safe footing once again." Read the full article...
Make direct mail work for you | Pawn Shops
Need to advertise your pawn shop? Look no further than direct mail with Town Money Saver to help give your marketing new life. Here's why. Actions 67 percent of pawn shop customers took action in the past 12 months because of direct mail from a pawn shop, according to...
Make direct mail work for you | Pest Control
Need to advertise your pest control business? Well, direct mail with Town Money Saver gives your pest control business everything to bring new customers out of the woodwork. Here's why. Actions 68 percent of pest control service shoppers took action in the past 12...
Make direct mail work for you | HVAC
Need to advertise your HVAC business? Don't sweat the details, direct mail with Town Money Saver gives you everything you need to target the right people with the right message in the right areas. Here's why. Actions 74 percent of HVAC system shoppers took action in...
Make direct mail work for you | Medical spas
Need to advertise your medical spa but aren't sure where to start? Well, look no further than direct mail with Town Money Saver, which gives you everything you need to target the right people with the right message in the right areas. Here's why. Actions 70 percent of...
Direct Mail: Easy, Memorable, Effective
Ad fatigue, am I right? In the car, on the road, in the mail and inbox, on Facebook, on TV, YouTube, and Spotify, these bite-sized pieces of creative and informative content are part of our lives. But are all these ads affecting consumers? The short answer: Yes. But...