by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• People like to engage with Print Materials • Stimulating more senses pays off • Print captivates Read the full article here: Print Vs Digital Media: Print Is Not Going Anywhere
by Town Money Saver | Jul 17, 2018 | Print Advertising, Shared
• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students...
by Town Money Saver | May 3, 2018 | Print Advertising, Shared
• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It’s More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways •...
by Town Money Saver | Apr 16, 2018 | Print Advertising, Shared
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
by Town Money Saver | Mar 20, 2018 | Print Advertising, Shared
• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side. • By volume, direct mail (like all mail) is declining. That’s an opportunity for you. • When you combine direct mail with digital, things get really interesting. Read...
by Town Money Saver | Mar 20, 2018 | Print Advertising, Shared
• It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital). • Direct mail is viewed by the public as more...
