by Town Money Saver | Jul 17, 2018 | Print Advertising, Shared
• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students...
by Town Money Saver | May 3, 2018 | Print Advertising, Shared
• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It’s More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways •...
by Town Money Saver | Apr 16, 2018 | Print Advertising, Shared
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
by Town Money Saver | Mar 20, 2018 | Print Advertising, Shared
• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side. • By volume, direct mail (like all mail) is declining. That’s an opportunity for you. • When you combine direct mail with digital, things get really interesting. Read...
by Town Money Saver | Mar 20, 2018 | Print Advertising, Shared
• It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital). • Direct mail is viewed by the public as more...
by Town Money Saver | Mar 20, 2018 | News, Print Advertising, Shared
Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars.It also helps that he has 27+ years of media sales...
