• It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

• Direct mail is  viewed by the public as more understandable and more motivating than digital ads, according to 21% and 20% of respondents

• Compared to campaigns that only use one digital medium, integrated campaigns generate 39% more attention, inspire a 10% higher recall for the brand, and even raise emotional reactions by five percent

Read the full article: Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail | SalesFuel

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