by Town Money Saver | Jan 21, 2020 | News, Press Release, Print Advertising, Shared
Starting a business can be expensive, and most people don’t have a million dollars to invest to get their business up and running. The good news is that you don’t need that kind of money to start a profitable business. There are plenty of great...
by Town Money Saver | Aug 8, 2019 | Print Advertising, Shared
Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the...
by Town Money Saver | Jul 3, 2019 | Print Advertising, Shared
We all have the resources to utilize marketing tools developed over history. Consider the power of a memorable printed product in a consumer’s mailbox. You can do wonders with a mailing strategy. The right postcard or letter could bring customers to your door,...
by Town Money Saver | May 21, 2019 | Print Advertising, Shared
In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?...
by Town Money Saver | Apr 2, 2019 | Print Advertising
• Direct mail is effective because “giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.” • Despite being glued to their smartphones, Millennials often prefer receiving direct mail. • The USPS found that 47% of...
by Town Money Saver | Mar 26, 2019 | Print Advertising, Shared
Rather than solely focusing on the “cool” new way to draw in customers, marketers should put the consumer first, determine how to best reach their target audiences, understand which channels consumers engage with most and which are most influential in their purchase...
