Print Advertising Success

I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we're talking about here...

 Marketers are combining print and digital to deliver campaigns that create a genuine connection and reach people where and how they want to be reached. Read the full article here: Print Marketing: Friend Or Foe Of Digital? 12/12/2018

• Use Direct Mail Postcards • Use Direct Mail Postcards • Use House Lists to Improve Direct Mail Marketing Results • Make It Memorable • Don't Forget the New Year • Combine Direct Mail Marketing with a Social Media Campaign • Mesh Direct Mail and Email to Increase...

• 77 percent of Millennials pay attention to direct mail advertising • By leveraging big data, you can build a campaign based on demographics, behaviors and even life events • By implementing a strong multichannel marketing strategy, backed by insightful analytics,...

Contrary to popular belief, direct mail performs well across all age demographics, particularly due to evolving targeting techniques.

As many advantages these digital marketing strategies may have, there are just as many brought on by the use of traditional marketing strategies, that tend to usually get overlooked.

• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students "prefer...

• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It's More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience's Senses in Unique Ways • You Can...

• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...

• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side. • By volume, direct mail (like all mail) is declining. That’s an opportunity for you. • When you combine direct mail with digital, things get really interesting. Read...