How and Why Marketing to Millennials With Print Boosts Engagement | Target Marketing
• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students "prefer...
TMS named a top low-cost franchise for second year in a row
LUCAS – Town Money Saver (TMS) nabbed its fourth franchising honor of 2018, ranking among the nation’s best 100 franchises under $50,000, according to Entrepreneur magazine. The Lucas-headquartered business ranked No. 59 in the publication's list. The Top 100...
9 Reasons Why Direct Mail Helps You Win Customers | Data Targeting Solutions
• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It's More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience's Senses in Unique Ways • You Can...
‘Print is dead’ – then why do even the tech giants use it for their apology ads? | The Drum
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
3+ Intriguing Direct Mail Statistics to Help You Plan for 2018 | InkIt
• Officially, the average direct mail response rate is 3% to 5%—but that’s probably on the low side. • By volume, direct mail (like all mail) is declining. That’s an opportunity for you. • When you combine direct mail with digital, things get really interesting. Read...
Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail | SalesFuel
• It's time to get your clients' ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers' attention for 118% longer than digital). • Direct mail is viewed by the public as more understandable and more...
TMS franchisee wins AdMall award | SalesFuel
Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars.It also helps that he has 27+ years of media sales...
Why direct mail is more valuable to advertisers than ever | LinkedIn
You don’t often hear of a platform coming back stronger than ever after being decisively thumped by a new technology. But that’s the story of direct mail.
Integrating Direct Mail with Digital Targeting | CBT Automotive Network
It’s highly likely that consumers think of direct mail as simply being advertisements. However, there are actually several diverse ways that businesses and dealerships can use direct mail. It could be anything from a catalog to samples.
If You Think Print Is Dead, You’re Wrong | Alignable
As digital platforms continue to grow in popularity, many of those who previously believed that digital would replace print are coming to recognize a new reality. It is not digital OR print rather, it is digital AND print.