by Town Money Saver | Mar 26, 2019 | Print Advertising, Shared
Rather than solely focusing on the “cool” new way to draw in customers, marketers should put the consumer first, determine how to best reach their target audiences, understand which channels consumers engage with most and which are most influential in their purchase...
by Town Money Saver | Feb 12, 2019 | Print Advertising, Shared
1. Direct mail has a high ROI. 2. Direct mail works great with a digital marketing strategy. 3. Direct mail can target your audience better than you might think. 4. Direct mail is trackable. 5. Direct mail is becoming less common. 6. Direct mail has a feeling of...
by Town Money Saver | Jan 15, 2019 | Print Advertising, Shared
Here’s what we know about traditional media: It works. It can be used to deliver compelling content that generates an emotional response from your intended audience. Placements can be highly targeted based on geography, demographics, day part, and...
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
It may seem counterintuitive in the digital age, but direct mail response rates have increased tremendously and beat out all digital channels in this regard. Read the entire article here: Direct Mail Response Rates Continue to Outperform Other Channels
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
• How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. Read the full article here: How Much of the Internet...
by Town Money Saver | Dec 14, 2018 | Print Advertising, Shared
I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we’re talking about...
