by Town Money Saver | Oct 15, 2019 | News, Press Release, Shared
Town Money Saver was recently selected as one of the nation’s best franchises by the publication Franchise Times. The annual Franchise Times 200+ was published in the October 2019 issue of Franchise Times magazine. The list is an annual ranking of the 500 largest...
by Town Money Saver | Aug 8, 2019 | Print Advertising, Shared
Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the...
by Town Money Saver | Jul 3, 2019 | Print Advertising, Shared
We all have the resources to utilize marketing tools developed over history. Consider the power of a memorable printed product in a consumer’s mailbox. You can do wonders with a mailing strategy. The right postcard or letter could bring customers to your door,...
by Town Money Saver | May 21, 2019 | Print Advertising, Shared
In the age of digital marketing, you might think direct mail is dead. After all, if most people are spending their time online, wouldn’t it make sense to advertise there? And does anybody actually pay attention to advertising they receive in the mailbox these days?...
by Town Money Saver | Mar 26, 2019 | Print Advertising, Shared
Rather than solely focusing on the “cool” new way to draw in customers, marketers should put the consumer first, determine how to best reach their target audiences, understand which channels consumers engage with most and which are most influential in their purchase...
by Town Money Saver | Feb 12, 2019 | Print Advertising, Shared
1. Direct mail has a high ROI. 2. Direct mail works great with a digital marketing strategy. 3. Direct mail can target your audience better than you might think. 4. Direct mail is trackable. 5. Direct mail is becoming less common. 6. Direct mail has a feeling of...
