by Town Money Saver | Feb 12, 2018 | Print Advertising
Recent studies have shown: • 65 percent of consumers make a purchase from direct mail • Response rates for direct mail to an existing customer average 3.4 percent • Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing • Direct...
by Town Money Saver | Jan 29, 2018 | Print Advertising
Recent studies have shown that direct mail: • Is the top channel for direct response (4.4% vs. email’s 0.12%) • Has a strong perceived value • Creates more desire to purchase • Is liked by the Millennial demographic Read the entire article » Source: Why Direct...
by Town Money Saver | Jan 22, 2018 | Print Advertising
In the digital world, there’s a lot of question about the viability of direct mail in the millennial marketplace. Let’s make something clear: sending direct mail to millennials is absolutely worth it. Read these tips on how to intrigue this unique generation and...
by Town Money Saver | Jan 22, 2018 | Print Advertising, Shared
Overall mail engagement has increased since 2012, and Millennials are as at least engaged with the mail as non-Millennials. Read the entire article » Source: USPS Mail Moments 2016 Review | USPS Customer & Market Insights
by Town Money Saver | Jan 5, 2018 | Print Advertising
Prints ads were the top advertising channel according to MarketingSherpa’s survey, with four out of five Americans (82%) telling them they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and...
by Town Money Saver | Jan 5, 2018 | Print Advertising
Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service...
