by Town Money Saver | Sep 16, 2020 | COVID-19, News
The holiday season is an important one for small businesses every year, and it figures to take on heightened importance in 2020. The outbreak of COVID-19 in late 2019 and early 2020 hit small businesses especially hard, with many being forced to close their facilities...
by Town Money Saver | May 18, 2020 | COVID-19, Print Advertising
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
by Jarred Bates | Apr 15, 2020 | COVID-19, News, Press Release
ADRIAN, MI – When they came up with a way to help in their community, Mike Johnson and Brenda Singletary took action. After hearing of the Centers for Disease Control and Prevention suggested wearing makes, Johnson and Singletary, who are married, began exploring ways...
by Jarred Bates | Apr 8, 2020 | COVID-19, News, Print Advertising
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by “underconsumption” and cited these common...
by Jarred Bates | Mar 24, 2020 | COVID-19, News, Savings
Unprecedented times call for unprecedented measures, and one Chicago-area restaurant rolled out one interesting marketing campaign. The Beacon Tap in Des Plaines, Ill., is offering its customers a free roll of toilet paper with every delivery or take-out...
by Jarred Bates | Mar 18, 2020 | COVID-19, News
While there’s no denying that coronavirus has altered our daily lives, there are several myths and misinformation circulating right now. To help keep people safe, we put together this list to help you determine fact from fiction. FACT: It is safe to...
