by Town Money Saver | Dec 3, 2018 | News, Press Release
CINCINNATI, Ohio – Local advertising franchise Town Money Saver (TMS) recognized several of its top franchisees during its 2018 Franchisee Summit. Greg Stolly, Sharon Ziegler, Ali Newman, and Jeff Lawler all earned Regional Franchisee of the Year honors during the...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• Use Direct Mail Postcards • Use Direct Mail Postcards • Use House Lists to Improve Direct Mail Marketing Results • Make It Memorable • Don’t Forget the New Year • Combine Direct Mail Marketing with a Social Media Campaign • Mesh Direct Mail and Email to...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• 77 percent of Millennials pay attention to direct mail advertising • By leveraging big data, you can build a campaign based on demographics, behaviors and even life events • By implementing a strong multichannel marketing strategy, backed by insightful analytics,...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• 71% of banks and credit unions use direct mail • Nearly half of companies (46%) plan to maintain their direct mailing levels, while another 35% plan to increase • Direct mail response rates have increased over the last few years due to better targeting Read the full...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• People like to engage with Print Materials • Stimulating more senses pays off • Print captivates Read the full article here: Print Vs Digital Media: Print Is Not Going Anywhere
by Town Money Saver | Jul 20, 2018 | News, Press Release
LUCAS, OHIO – Town Money Saver has been identified by independent franchisee satisfaction research firm, Franchise Business Review, as being one of only 80 franchises to qualify for its 2018 Top Low-Cost Franchises list. Brands on the list had to have high franchisee...
by Town Money Saver | Jul 17, 2018 | Print Advertising, Shared
• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students...
by Town Money Saver | May 3, 2018 | News, Press Release
LUCAS – Town Money Saver (TMS) nabbed its fourth franchising honor of 2018, ranking among the nation’s best 100 franchises under $50,000, according to Entrepreneur magazine. The Lucas-headquartered business ranked No. 59 in the publication’s list. The Top 100...
by Town Money Saver | May 3, 2018 | Print Advertising, Shared
• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It’s More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways •...
by Town Money Saver | Apr 16, 2018 | Print Advertising, Shared
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
