by Town Money Saver | Mar 20, 2018 | Print Advertising, Shared
• It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital). • Direct mail is viewed by the public as more...
by Town Money Saver | Mar 20, 2018 | News, Print Advertising, Shared
Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars.It also helps that he has 27+ years of media sales...
by Town Money Saver | Feb 16, 2018 | Print Advertising
• A single piece of mail can now sell a lot more trucks than it did 10 years ago • Today data is cheap; the problem with something cheap and easy to deploy: everyone starts doing it Read the entire article » Source: Why direct mail is more valuable to advertisers than...
by Town Money Saver | Feb 16, 2018 | Print Advertising
Highlights from the article: • Consumers are 75% more likely to remember what they read in a physical mail document • Although the ROI for direct mail is lower than those of other mediums, the response rate has been known to be higher for direct mail • Millennials...
by Town Money Saver | Feb 12, 2018 | Print Advertising
• The more our lives are influenced by digital media, the more we are drawn to print as a retreat from online space • It requires 21% less cognitive effort to process than reading on a screen • As advertisers in “high luxury” categories such as fashion and...
by Town Money Saver | Feb 12, 2018 | Print Advertising
Recent studies have shown: • 65 percent of consumers make a purchase from direct mail • Response rates for direct mail to an existing customer average 3.4 percent • Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing • Direct...
by Town Money Saver | Jan 29, 2018 | Print Advertising
Recent studies have shown that direct mail: • Is the top channel for direct response (4.4% vs. email’s 0.12%) • Has a strong perceived value • Creates more desire to purchase • Is liked by the Millennial demographic Read the entire article » Source: Why Direct...
by Town Money Saver | Jan 22, 2018 | Print Advertising
In the digital world, there’s a lot of question about the viability of direct mail in the millennial marketplace. Let’s make something clear: sending direct mail to millennials is absolutely worth it. Read these tips on how to intrigue this unique generation and...
by Town Money Saver | Jan 22, 2018 | Print Advertising, Shared
Overall mail engagement has increased since 2012, and Millennials are as at least engaged with the mail as non-Millennials. Read the entire article » Source: USPS Mail Moments 2016 Review | USPS Customer & Market Insights
by Town Money Saver | Jan 16, 2018 | News, Press Release
Town Money Saver recently was ranked in Entrepreneur magazine’s Franchise 500, the world’s “first, best and most comprehensive” franchise ranking. Placement in the Franchise 500 is a highly sought-after honor in the franchise industry, as evidenced by the fact that...
