Recent studies have shown:

• 65 percent of consumers make a purchase from direct mail

• Response rates for direct mail to an existing customer average 3.4 percent

• Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing

• Direct mail will continue to be a workhorse for generating leads, traffic, and sales, while your other media will help drive interest and awareness

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Source: Direct Mail: The Walking Dead – RT Marketing Blog

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