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7 Tips for a Successful Direct Mail Holiday Campaign | Business.com

7 Tips for a Successful Direct Mail Holiday Campaign | Business.com

by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared

• Use Direct Mail Postcards • Use Direct Mail Postcards • Use House Lists to Improve Direct Mail Marketing Results • Make It Memorable • Don’t Forget the New Year • Combine Direct Mail Marketing with a Social Media Campaign • Mesh Direct Mail and Email to...
Direct Marketing Is Thriving In Millennial Mailboxes | Forbes

Direct Marketing Is Thriving In Millennial Mailboxes | Forbes

by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared

• 77 percent of Millennials pay attention to direct mail advertising • By leveraging big data, you can build a campaign based on demographics, behaviors and even life events • By implementing a strong multichannel marketing strategy, backed by insightful analytics,...
Direct Mail Marketing Is Far From Dead | Credit Union Times

Direct Mail Marketing Is Far From Dead | Credit Union Times

by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared

• 71% of banks and credit unions use direct mail • Nearly half of companies (46%) plan to maintain their direct mailing levels, while another 35% plan to increase • Direct mail response rates have increased over the last few years due to better targeting Read the full...
Print Vs Digital Media: Print Is Not Going Anywhere | B2C

Print Vs Digital Media: Print Is Not Going Anywhere | B2C

by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared

• People like to engage with Print Materials • Stimulating more senses pays off • Print captivates Read the full article here: Print Vs Digital Media: Print Is Not Going Anywhere
How and Why Marketing to Millennials With Print Boosts Engagement | Target Marketing

How and Why Marketing to Millennials With Print Boosts Engagement | Target Marketing

by Town Money Saver | Jul 17, 2018 | Print Advertising, Shared

• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students...
9 Reasons Why Direct Mail Helps You Win Customers | Data Targeting Solutions

9 Reasons Why Direct Mail Helps You Win Customers | Data Targeting Solutions

by Town Money Saver | May 3, 2018 | Print Advertising, Shared

• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It’s More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways •...
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