by Town Money Saver | Jan 22, 2019 | Industry Specific, Print Advertising
Did you know direct mail is one of the most effective advertising mediums in the drug store/pharmacy industry? How, you ask? Let us show you. Actions 61 percent of prescription fillers took action in the past 12 months because of direct mail from a pharmacy, according...
by Town Money Saver | Jan 15, 2019 | Print Advertising, Shared
Here’s what we know about traditional media: It works. It can be used to deliver compelling content that generates an emotional response from your intended audience. Placements can be highly targeted based on geography, demographics, day part, and...
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
It may seem counterintuitive in the digital age, but direct mail response rates have increased tremendously and beat out all digital channels in this regard. Read the entire article here: Direct Mail Response Rates Continue to Outperform Other Channels
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
• How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. Read the full article here: How Much of the Internet...
by Town Money Saver | Dec 14, 2018 | Print Advertising, Shared
I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we’re talking about...
by Town Money Saver | Dec 14, 2018 | Print Advertising, Shared
Marketers are combining print and digital to deliver campaigns that create a genuine connection and reach people where and how they want to be reached. Read the full article here: Print Marketing: Friend Or Foe Of Digital? 12/12/2018
