by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• 77 percent of Millennials pay attention to direct mail advertising • By leveraging big data, you can build a campaign based on demographics, behaviors and even life events • By implementing a strong multichannel marketing strategy, backed by insightful analytics,...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• 71% of banks and credit unions use direct mail • Nearly half of companies (46%) plan to maintain their direct mailing levels, while another 35% plan to increase • Direct mail response rates have increased over the last few years due to better targeting Read the full...
by Town Money Saver | Oct 12, 2018 | Print Advertising, Shared
• People like to engage with Print Materials • Stimulating more senses pays off • Print captivates Read the full article here: Print Vs Digital Media: Print Is Not Going Anywhere
by Town Money Saver | Jul 17, 2018 | Print Advertising, Shared
• Print advertising yields lifetime results for marketers. • Print marketing — especially with a long-term investment — has a significant advantage over more ephemeral touchpoints, because it’s memorable. • Research shows that 92 percent of college students...
by Town Money Saver | May 3, 2018 | Print Advertising, Shared
• It Gets a Better Response Than Other Channels • It Enables You to Target Effectively • Direct Mail Is More Trusted • It’s More Persuasive • Direct Mail is More Memorable • Limitless Creativity Allows You to Engage Your Audience’s Senses in Unique Ways •...
by Town Money Saver | Apr 16, 2018 | Print Advertising, Shared
• The whole ‘traditional media is dead/no it isn’t’ debate is boring, old-hat and takes focus away from joined-up thinking. As Mark Ritson puts it: “In all the calls for a digital-first approach and the subsequent responses to defend traditional media, most marketers...
