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Direct Mail Postcards: How To Spark More Engagement | Forbes

Direct Mail Postcards: How To Spark More Engagement | Forbes

by Town Money Saver | Dec 7, 2021 | Print Advertising, Shared

Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing...
Defying the digital trends, direct mail delivers

Defying the digital trends, direct mail delivers

by Town Money Saver | Jun 18, 2020 | Print Advertising

“It also generates more response than digital efforts like email, social, and paid search (nearly 10 times).” You’ve seen the headlines about print being “dead” or “ineffective,” but what you don’t see is the segment...
5 Reasons the COVID-19 Lockdown Is a Great Time to Send Mail | What They Think

5 Reasons the COVID-19 Lockdown Is a Great Time to Send Mail | What They Think

by Town Money Saver | May 18, 2020 | COVID-19, Print Advertising

Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
Why advertising is key during recessions

Why advertising is key during recessions

by Town Money Saver | Apr 8, 2020 | COVID-19, News, Print Advertising

Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by “underconsumption” and cited these common...
How to Survive the Coronavirus Meltdown | Repeat Returns

How to Survive the Coronavirus Meltdown | Repeat Returns

by Town Money Saver | Mar 16, 2020 | Print Advertising, Shared

Restaurants have always been a staple to Town Money Saver. In this difficult time, we want to help our restaurant owners in any way we can. COVID-19 is going to affect the entire planet. Restaurants and hospitality are going to get hammered. Here are some steps you...
Print versus digital: Four reasons why print is still around | Media Update

Print versus digital: Four reasons why print is still around | Media Update

by Town Money Saver | Mar 11, 2020 | Print Advertising, Shared

“Print media is surviving in spite of the predictions of some doomsayers. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s disruption begins to settle, print may be finding some safe footing once again.” Read the...
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