by Town Money Saver | Dec 7, 2021 | Print Advertising, Shared
by Michael McCormick From PIworld.com Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal circumstances to get a handle on...
by Town Money Saver | Dec 7, 2021 | Print Advertising, Shared
Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing...
by Town Money Saver | Jun 18, 2020 | Print Advertising
“It also generates more response than digital efforts like email, social, and paid search (nearly 10 times).” You’ve seen the headlines about print being “dead” or “ineffective,” but what you don’t see is the segment...
by Town Money Saver | May 18, 2020 | COVID-19, Print Advertising
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
by Town Money Saver | Apr 8, 2020 | COVID-19, News, Print Advertising
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by “underconsumption” and cited these common...
by Town Money Saver | Mar 16, 2020 | Print Advertising, Shared
Restaurants have always been a staple to Town Money Saver. In this difficult time, we want to help our restaurant owners in any way we can. COVID-19 is going to affect the entire planet. Restaurants and hospitality are going to get hammered. Here are some steps you...
