by Town Money Saver | Jan 22, 2019 | Industry Specific, Print Advertising
Did you know direct mail is one of the most effective advertising mediums in the drug store/pharmacy industry? How, you ask? Let us show you. Actions 61 percent of prescription fillers took action in the past 12 months because of direct mail from a pharmacy, according...
by Town Money Saver | Jan 15, 2019 | Print Advertising, Shared
Here’s what we know about traditional media: It works. It can be used to deliver compelling content that generates an emotional response from your intended audience. Placements can be highly targeted based on geography, demographics, day part, and...
by Town Money Saver | Jan 10, 2019 | News, Press Release
LUCAS, Ohio – Advertising franchise Town Money Saver has been ranked in Entrepreneur magazine’s Franchise 500®, the world’s first and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as...
by Town Money Saver | Jan 9, 2019 | News, Press Release
LUCAS, Ohio – For the third straight year, Town Money Saver (TMS) is being named a top franchise opportunity by Franchise Business Review. The 14th annual ranking of the top 200 award-winning franchise opportunities was released Jan. 8. The full list is available at...
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
It may seem counterintuitive in the digital age, but direct mail response rates have increased tremendously and beat out all digital channels in this regard. Read the entire article here: Direct Mail Response Rates Continue to Outperform Other Channels
by Town Money Saver | Jan 9, 2019 | Print Advertising, Shared
• How much of the internet is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. Read the full article here: How Much of the Internet...
by Town Money Saver | Dec 14, 2018 | Print Advertising, Shared
I know that not everything is about the sale and that brand awareness and building is still a very relevant reason to get a message out into the world, so not every view, impression or click should or needs to be about a conversion, but what we’re talking about...
by Town Money Saver | Dec 14, 2018 | Print Advertising, Shared
Marketers are combining print and digital to deliver campaigns that create a genuine connection and reach people where and how they want to be reached. Read the full article here: Print Marketing: Friend Or Foe Of Digital? 12/12/2018
by Town Money Saver | Dec 5, 2018 | Sales Tips, Shared
Many people don’t think twice about body language. But for others, it’s vital to communication. Users of American Sign Language (ASL) rely heavily on others’ movements and expressions to understand what is being said and expressed.Read the full article here: Nonverbal...
by Town Money Saver | Dec 5, 2018 | Sales Tips, Shared
One is to implement a value-based selling philosophy. You need to show buyers value: Value in what you are selling, valuable communication from you, and valuable meetings. You can do this by giving sellers what they want from buyers, which is:To connectwith them...
