One is to implement a value-based selling philosophy. You need to show buyers value: Value in what you are selling, valuable communication from you, and valuable meetings. You can do this by giving sellers what they want from buyers, which is:

To connect

  • with them personally
  • the dots between needs and solutions

Convince them that

  • the seller is the best choice
  • the solution will yield maximum ROI
  • there is minimum risk

Collaborate by

  • working well together
  • bringing new insights and ideas

Read the full article here: Sales Opportunities You Can’t Miss in 2019

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