by Town Money Saver | Oct 5, 2017 | News
For the second time in 2017, Entrepreneur magazine recognizes Town Money Saver as a top-ranked, affordable franchise View the Slideshow » Source: 24 Top-Ranked, Affordable Franchises You Can Buy for $25,000 or...
by Town Money Saver | Sep 15, 2017 | Print Advertising
Direct mail is still relevant and important. Even in today’s digital world, it still has a crucial role to play and with the power of touch is able to create emotional and physical responses that digital-based marketing materials cannot. Read the entire article »...
by Town Money Saver | Sep 14, 2017 | Print Advertising
It is expected to believe Millennials who were raised on the Internet will be responsive only to a digital medium. However, a lot of studies show that Millennials are actually equally susceptible to all marketing channels, including Direct Mail. Read the entire...
by Town Money Saver | Sep 13, 2017 | Print Advertising
New data suggests older and younger people share many attitudes towards advertising, including a disdain towards many forms of digital ads. Read the entire article » Source: Gen X, Y and Z agree traditional ads are better than...
by Town Money Saver | Sep 13, 2017 | Print Advertising
In our research about consumer trust in different advertising channels, we discovered that the most trusted channels were all traditional. Or, as the digital marketer might say — offline. Read the entire article » Source: Direct Marketing Chart: How much different age...
by Town Money Saver | Sep 12, 2017 | Print Advertising
New research has again shown that content on paper affects our brains in different and more powerful ways. Read the entire article » Source: Print vs. Digital: Another Emotional Win for Paper –...
by Town Money Saver | Sep 10, 2017 | Print Advertising
There has been a bit of a resurgence in print advertising because advertisers recognize the fact that, in a crowded online market polluted with banner and display ads, print is a legitimate alternative for branding and engagement. Read the entire article » Source:...
by Town Money Saver | Sep 10, 2017 | Print Advertising
More than 70 percent of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so. Read the entire article » Source: 5 Reasons Why Merchants Should Offer Discounts to...
by Town Money Saver | Sep 9, 2017 | Print Advertising
Printed ads are trusted much more than digital ads, the influence of ads on social media is very low. And direct mail significantly outperforms digital. Read the entire article » Source: Reality check on digital advertising vs print: trust and influence are much lower...
by Town Money Saver | Aug 4, 2017 | News
Town Money Saver recently welcomed two new franchisees to its family—Mike McCollom and David Clarke. McCollom and Clarke both come to TMS with a wealth of experience in sales and advertising and have shown great passion for serving their individual communities. New...
