Retro can be both cool and effective — just ask Intronis, a data protection company. It implemented a multi-channel campaign centered around a dimensional mailer, with an initial direct mail incentive being an Atari game console replicator.
The effort included two direct mail pieces sent to high-value prospects to drive a 30-minute phone conversation with Sales, along with an email element to introduce the campaign. Even though the campaign featured fairly expensive incentives, the effort drove a 700% return on investment.
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Source: Direct Mail Marketing: Multi-channel approach achieves 700% ROI | MarketingSherpa