by Town Money Saver | Feb 16, 2018 | Print Advertising
• A single piece of mail can now sell a lot more trucks than it did 10 years ago • Today data is cheap; the problem with something cheap and easy to deploy: everyone starts doing it Read the entire article » Source: Why direct mail is more valuable to advertisers than...
by Town Money Saver | Feb 16, 2018 | Print Advertising
Highlights from the article: • Consumers are 75% more likely to remember what they read in a physical mail document • Although the ROI for direct mail is lower than those of other mediums, the response rate has been known to be higher for direct mail • Millennials...
by Town Money Saver | Feb 12, 2018 | Print Advertising
• The more our lives are influenced by digital media, the more we are drawn to print as a retreat from online space • It requires 21% less cognitive effort to process than reading on a screen • As advertisers in “high luxury” categories such as fashion and...
by Town Money Saver | Feb 12, 2018 | Print Advertising
Recent studies have shown: • 65 percent of consumers make a purchase from direct mail • Response rates for direct mail to an existing customer average 3.4 percent • Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing • Direct...
by Town Money Saver | Jan 29, 2018 | Print Advertising
Recent studies have shown that direct mail: • Is the top channel for direct response (4.4% vs. email’s 0.12%) • Has a strong perceived value • Creates more desire to purchase • Is liked by the Millennial demographic Read the entire article » Source: Why Direct...
