Town Money Saver named a 2020 Top Low-Cost franchise
LUCAS, OH – Franchise Business Review (FBR) has recognized Town Money Saver as being one of only 100 franchises to qualify for its 2020 Top Low-Cost Franchises list. TMS is a direct-mail publication that focuses on easy and effective advertising solutions for hometown...
Town Money Saver Named One of Best Second Career Franchise Opportunities
LUCAS, OH – Franchise system Town Money Saver (TMS) was recently named a top franchise by Franchise Business Review (FBR) in its 2020 report on the best second career franchise opportunities. TMS is a direct-mail publication that focuses on easy and effective...
Why advertising is key during recessions
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...
How one restaurant made a TP marketing campaign
Unprecedented times call for unprecedented measures, and one Chicago-area restaurant rolled out one interesting marketing campaign. The Beacon Tap in Des Plaines, Ill., is offering its customers a free roll of toilet paper with every delivery or take-out...
FACT OR FICTION: Debunking coronavirus myths
While there's no denying that coronavirus has altered our daily lives, there are several myths and misinformation circulating right now. To help keep people safe, we put together this list to help you determine fact from fiction. FACT: It is safe to handle...
When A Recession Comes, Don’t Stop Advertising | Forbes
In the aftermath of the last recession in 2008, ad spending in the U.S. dropped by 13%. Broken out by medium, newspaper ad spending dropped the most at 27%, radio spending dropped by 22%, followed by magazines with a decline of 18%, out-of-home by 11%, television by...