Maximizing the Power of Print Marketing for Your Local Business
To effectively advertise your products, understanding your target audience's expectations is crucial. Print marketing remains a powerful way to reach those who prefer something tangible and leave a lasting impression, especially when combined with modern technology....
Direct Mail Marketing in 2024: The Underrated Powerhouse
Rediscovering the Charm of Direct Mail Marketing In an era where digital marketing is the buzzword, it’s easy to overlook the enduring power of direct mail marketing. Contrary to popular belief, this traditional form of marketing is far from being obsolete. In fact,...
Coupon Advertising & Ways to Make It Work for You | Fit Small Business
Coupons present businesses with a huge marketing opportunity, which is why about 50% of all businesses use coupon advertising.
Town Money Saver Named a 2022 Top Franchise by Franchise Business Review
Independent Survey Shows TMS Franchise Owners Are Highly Satisfied LUCAS, OHIO – Town Money Saver was recently named a Top Franchise for 2022 by Franchise Business Review. This is 17th annual ranking of the 200 best franchise opportunities as rated by franchise...
The Future of Direct Mail: Current and Emerging Trends | Printing Impressions
by Michael McCormick From PIworld.com Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal circumstances to get a handle on...
Direct Mail Postcards: How To Spark More Engagement | Forbes
Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing...
Defying the digital trends, direct mail delivers
"It also generates more response than digital efforts like email, social, and paid search (nearly 10 times)." You've seen the headlines about print being "dead" or "ineffective," but what you don't see is the segment inside print advertising that continues to succeed...
5 Reasons the COVID-19 Lockdown Is a Great Time to Send Mail | What They Think
Are you looking for reasons to help advertisers understand why direct mail is a great advertising tool during the current pandemic? Heidi Toliver-Walker, a marketing industry analyst who specializes in digital, published an article on whattheythink.com with five great...
Why advertising is key during recessions
Forty years ago, Nariman K. Dhalla wrote an article for Harvard Business Review explaining why advertising during economic recessions is key to surviving them. In the article, he said recessions are fueled by "underconsumption" and cited these common reasons for...
How to Survive the Coronavirus Meltdown | Repeat Returns
Restaurants have always been a staple to Town Money Saver. In this difficult time, we want to help our restaurant owners in any way we can. COVID-19 is going to affect the entire planet. Restaurants and hospitality are going to get hammered. Here are some steps you...