Print vs. Digital Marketing: Why Both Matter in 2025
For years, many have claimed that print is dead, replaced by the rise of digital marketing. But is that really true? Let’s take a closer look at both forms of marketing to uncover the truth. Digital marketing includes email campaigns, social media, websites, and...
How Coupons Can Drive Small Business Growth in Your Community
In today’s competitive market, small businesses are constantly seeking ways to attract customers and boost sales. One timeless yet powerful tool in their arsenal is coupons. Far from being outdated, coupons remain a highly effective way to drive traffic, increase...
Smart Strategies to Save Money Amid High Inflation
Consumers hardly need a reminder that inflation has significantly impacted their finances in recent years. The rising costs of products and services have left many with little choice but to scale back and seek ways to save. According to Investopedia, the inflation...
Print Marketing Myths Debunked: What Every Business Owner Should Know
In an age dominated by digital advertising, print marketing is often overlooked or dismissed as outdated. But the truth is, print remains a highly effective medium, especially when paired with digital strategies. Let’s bust some common myths about print marketing and...
Maximizing the Power of Print Marketing for Your Local Business
To effectively advertise your products, understanding your target audience's expectations is crucial. Print marketing remains a powerful way to reach those who prefer something tangible and leave a lasting impression, especially when combined with modern technology....
Direct Mail Marketing in 2024: The Underrated Powerhouse
Rediscovering the Charm of Direct Mail Marketing In an era where digital marketing is the buzzword, it’s easy to overlook the enduring power of direct mail marketing. Contrary to popular belief, this traditional form of marketing is far from being obsolete. In fact,...
Coupon Advertising & Ways to Make It Work for You | Fit Small Business
Coupons present businesses with a huge marketing opportunity, which is why about 50% of all businesses use coupon advertising.
Town Money Saver Named a 2022 Top Franchise by Franchise Business Review
Independent Survey Shows TMS Franchise Owners Are Highly Satisfied LUCAS, OHIO – Town Money Saver was recently named a Top Franchise for 2022 by Franchise Business Review. This is 17th annual ranking of the 200 best franchise opportunities as rated by franchise...
The Future of Direct Mail: Current and Emerging Trends | Printing Impressions
by Michael McCormick From PIworld.com Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal circumstances to get a handle on...
Direct Mail Postcards: How To Spark More Engagement | Forbes
Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing...