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Direct Mail: Easy, Memorable, Effective

Direct Mail: Easy, Memorable, Effective

Ad fatigue, am I right? In the car, on the road, in the mail and inbox, on Facebook, on TV, YouTube, and Spotify, these bite-sized pieces of creative and informative content are part of our lives. But are all these ads affecting consumers? The short answer: Yes. But...

Direct Mail Delivers Results | Infographic

Direct Mail Delivers Results | Infographic

When it comes to your advertising dollars, you want the most bang for your buck. Research shows that direct mail outperforms many marketing channels in a lot of ways – even when it comes to ROI. What’s better yet is that combining direct mail with other channels, such as digital, enhances the effectiveness of both platforms.

Snail Mail Beats Email In Survey | Media Post

Snail Mail Beats Email In Survey | Media Post

Can this be real? A new study by Lob shows that marketers see direct mail as their best-performing channel and intend to send more of it. Specifically, 60% see postal mail as more effective than email. And despite the higher costs, 61% say direct mail produces the...

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