Town Money Saver Blog

If I told you that 65 percent of consumers made a purchase as a direct result of this marketing medium—what would you think? What if I told you that this platform is direct mail? That’s right, direct mail. The one thing you’re probably not doing.

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a mirror and say “Bloody Mary” three times, you will summon the ghost of an executed witch.

For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet.

However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies.

In the digital world, there’s a lot of question about the viability of direct mail in the millennial marketplace. Let’s make something clear: sending direct mail to millennials is absolutely worth it. Read these tips on how to intrigue this unique generation and...

Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service...

Because we get the majority of our data from cell phones, computers, and tablets, digital marketing seems to run the advertising world. However, the advent of digital ads do not mean paper marketing has no power. In fact, paper marketing actually has several...