Paper Marketing vs. Digital: How Paper Beats Online Ads | Divvy Online
Because we get the majority of our data from cell phones, computers, and tablets, digital marketing seems to run the advertising world. However, the advent of digital ads do not mean paper marketing has no power. In fact, paper marketing actually has several...
Four money resolutions you can make in 2018
When people say “resolution,” a groan or eye roll usually follows. Yet every year, thousands of people line up for gym memberships and ditch the sweets only to fall back into old habits after just a few weeks. Life happens. But there are resolutions that can be easy...
Savings Resolution: 5 tips for money efficiency in 2018
A lot of people say it every January, but few follow through with their resolution to be smarter with their money. That’s OK. We’re human. We’re all guilty of failing to follow through with various plans. The good news is that being more efficient with your money in...
TMS honors franchisees of the year
CUYAHOGA FALLS, Ohio – Local advertising franchise Town Money Saver (TMS) recently recognized a few of its elite franchisees during its 25th annual meeting at the Sheraton Suites in Cuyahoga Falls. TMS franchisees Stacey Carter, Jeff Ulery, and Mark Goehler all took...
Franchises That Don’t Cost a Lot | Bottom Line Inc
Based on a survey of 13,000 franchise owners, here are 16 of the top-ranked franchises that many people can buy into for less than $20,000, starting with the lowest start-up investment. Read the entire article » Source: Franchises That Don't Cost a Lot | Bottom Line...
Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever | NextPage
There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. Read the entire article » Source: Budgeting for 2018 – Why High Value Direct Mail is More...
24 Top-Ranked, Affordable Franchises You Can Buy for $25,000 or Less | Entrepreneur
For the second time in 2017, Entrepreneur Magazine has recognized Town Money Saver as a top-ranked affordable franchise.
Direct mail vs email | What do Consumers prefer to receive
The fact we live in a digitally driven world may have you thinking that there’s no longer a place for traditional marketing methods like direct mail but have you stopped to think about what your customers value the most?
Many brands make the mistake of assuming their customers would prefer to receive emails from them but recent findings from Royal Mail’s ‘The Private Life of Mail’ report suggests different. Below we’ve explored some of their key findings and what it means for direct mail and email marketing strategies.
Millennials and Direct Mail
Millennials becoming the principal drive in today’s economy, made businesses reevaluate the way they communicate and reach out to this demographic. Young adults ages 18 to 34 in the U.S. connect with brands in a very different and more engaging way than any other older age groups. It is expected to believe Millennials who were raised on the Internet will be responsive only to a digital medium. However, a lot of studies show that Millennials are actually equally susceptible to all marketing channels, including Direct Mail.
Gen X, Y and Z agree traditional ads are better than digital
New data suggests older and younger people share many attitudes towards advertising. A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect.