by Town Money Saver | Dec 16, 2024 | News, Print Advertising, Sales Tips
For years, many have claimed that print is dead, replaced by the rise of digital marketing. But is that really true? Let’s take a closer look at both forms of marketing to uncover the truth. Digital marketing includes email campaigns, social media, websites, and...
by Town Money Saver | Mar 8, 2022 | Print Advertising, Savings, Shared
WRITTEN BY: Kelly Main for fitsmalbusiness.com. Original publication As antiquated as coupon advertising may sound, coupons are still highly effective. Coupons present businesses with a huge marketing opportunity, which is why about 50% of all...
by Town Money Saver | Dec 7, 2021 | Print Advertising, Shared
by Michael McCormick From PIworld.com Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal circumstances to get a handle on...
by Town Money Saver | Dec 7, 2021 | Print Advertising, Shared
Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would gladly do without that. But what about personalized direct mail? Think about the thrill of going to your mailbox and opening the latch to find mail addressed directly to you, representing...
by Town Money Saver | Oct 5, 2021 | News, Shared
Small businesses long have been the heart and soul of local communities. There is something to be said about being on a first-name basis with a local restaurateur or another small business owner, as such familiarity often translates into exemplary service. According...
by Town Money Saver | Oct 5, 2021 | News, Shared
What’s underfoot in a home can go a long way toward making residences comfortable and aesthetically appealing. A study of homebuyer preferences using data from the National Association of Realtors® found that 54 percent of home buyers were willing to pay more for a...
