by Town Money Saver | Sep 13, 2017 | Print Advertising
In our research about consumer trust in different advertising channels, we discovered that the most trusted channels were all traditional. Or, as the digital marketer might say — offline. Read the entire article » Source: Direct Marketing Chart: How much different age...
by Town Money Saver | Sep 12, 2017 | Print Advertising
New research has again shown that content on paper affects our brains in different and more powerful ways. Read the entire article » Source: Print vs. Digital: Another Emotional Win for Paper –...
by Town Money Saver | Sep 10, 2017 | Print Advertising
There has been a bit of a resurgence in print advertising because advertisers recognize the fact that, in a crowded online market polluted with banner and display ads, print is a legitimate alternative for branding and engagement. Read the entire article » Source:...
by Town Money Saver | Sep 10, 2017 | Print Advertising
More than 70 percent of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so. Read the entire article » Source: 5 Reasons Why Merchants Should Offer Discounts to...
by Town Money Saver | Sep 9, 2017 | Print Advertising
Printed ads are trusted much more than digital ads, the influence of ads on social media is very low. And direct mail significantly outperforms digital. Read the entire article » Source: Reality check on digital advertising vs print: trust and influence are much lower...
by Town Money Saver | Jul 17, 2017 | Print Advertising
I was amazed by the amount of clients and retailers explaining their recent success with direct mail campaigns. Some saw anywhere from 6-10x the ROI in recent months. That’s almost double or triple what they’re seeing with their email marketing campaigns. Read the...
