by Town Money Saver | Jan 5, 2018 | Print Advertising
Because we get the majority of our data from cell phones, computers, and tablets, digital marketing seems to run the advertising world. However, the advent of digital ads do not mean paper marketing has no power. In fact, paper marketing actually has several...
by Town Money Saver | Nov 16, 2017 | Print Advertising, Shared
There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. Read the entire article » Source: Budgeting for 2018 – Why High Value Direct Mail is More Important...
by Town Money Saver | Sep 15, 2017 | Print Advertising
Direct mail is still relevant and important. Even in today’s digital world, it still has a crucial role to play and with the power of touch is able to create emotional and physical responses that digital-based marketing materials cannot. Read the entire article »...
by Town Money Saver | Sep 14, 2017 | Print Advertising
It is expected to believe Millennials who were raised on the Internet will be responsive only to a digital medium. However, a lot of studies show that Millennials are actually equally susceptible to all marketing channels, including Direct Mail. Read the entire...
by Town Money Saver | Sep 13, 2017 | Print Advertising
New data suggests older and younger people share many attitudes towards advertising, including a disdain towards many forms of digital ads. Read the entire article » Source: Gen X, Y and Z agree traditional ads are better than...
by Town Money Saver | Sep 13, 2017 | Print Advertising
In our research about consumer trust in different advertising channels, we discovered that the most trusted channels were all traditional. Or, as the digital marketer might say — offline. Read the entire article » Source: Direct Marketing Chart: How much different age...
