by Town Money Saver | Feb 12, 2018 | Print Advertising
• The more our lives are influenced by digital media, the more we are drawn to print as a retreat from online space • It requires 21% less cognitive effort to process than reading on a screen • As advertisers in “high luxury” categories such as fashion and...
by Town Money Saver | Feb 12, 2018 | Print Advertising
Recent studies have shown: • 65 percent of consumers make a purchase from direct mail • Response rates for direct mail to an existing customer average 3.4 percent • Direct mail spending is said to have surpassed $44 billion in 2014 and should continue growing • Direct...
by Town Money Saver | Jan 29, 2018 | Print Advertising
Recent studies have shown that direct mail: • Is the top channel for direct response (4.4% vs. email’s 0.12%) • Has a strong perceived value • Creates more desire to purchase • Is liked by the Millennial demographic Read the entire article » Source: Why Direct...
by Town Money Saver | Jan 22, 2018 | Print Advertising
In the digital world, there’s a lot of question about the viability of direct mail in the millennial marketplace. Let’s make something clear: sending direct mail to millennials is absolutely worth it. Read these tips on how to intrigue this unique generation and...
by Town Money Saver | Jan 22, 2018 | Print Advertising, Shared
Overall mail engagement has increased since 2012, and Millennials are as at least engaged with the mail as non-Millennials. Read the entire article » Source: USPS Mail Moments 2016 Review | USPS Customer & Market Insights
by Town Money Saver | Jan 5, 2018 | Print Advertising
Prints ads were the top advertising channel according to MarketingSherpa’s survey, with four out of five Americans (82%) telling them they trusted newspapers and magazine ads. In fact, there was a clear schism between traditional/offline advertising and...
